Gemini's HyperScale® Messaging Center (HMC) enables carriers to expand their fledgling picture messaging offerings into revenue-generating multimedia messaging offerings. The HMC supports new applications designed to extend carriers' reach into different subscriber demographics pushing MMS usage far beyond its initial penetration. Our platform supports developers, value-added-service-providers (VASPs), and content providers, and enables them to integrate on one technology, giving carriers a profoundly powerful delivery mechanism for fresh, captivating services. The HMC supports applications that build on presence and location, including dating services, traffic management services, and marketing applications. The HMC supports the evolution of simple SMS voting into rich, interactive MMS voting, with subscribers and broadcasters now able to interact more meaningfully. Animated avatar messages can help subscribers reveal new dimensions and personalize their experience. The possibilities to attract new subscribers and boost revenue are enormous.

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